Pogo Eyewear will be the first in the United States to focus exclusively on selling eyeglasses as a fashion accessory. We have developed relationships with eyeglass manufacturers and have established retail pricing in the $29 to $39 range per pair. All of our transactions will be completed through our website and shipped from our warehouse in Washington State. Projected sales for year 2010 are $3 million and will go up from there. We are currently seeking a $160k equity investment in order to get help fund started up expenses. We have a complete business plan available including full financial projections for the initial 2 years of operations. We are limited here to a 100mb pitch so the video is brief. You can access Pogo Eyewear's Executive Summary by visiting http://www.affinitynw.com/execsum.pdf. If you have any other question feel free to call me at 509.879.2804 or email bill@affinitynw.com.

Our business is based on a breakaway positioning strategy. This strategy has been successfully implemented in the past by Heinz EZ Squirt, Swatch, The Simpsons, and Crocs. We will make Pogo eyewear just as successful as these venerable brands.

We want to break away eyeglasses from being categorized as a medical device and recategorize them as a fashion accessory. Research has shown that 46% of Americans are interested in purchasing non prescription eyewear as a fashion accessory, but this market is currently only being served by large national chains and optometrists offices. Neither of these options are convenient for consumers for a variety of reasons including cost and overall buying experience. We will address these issues and make it affordable and convenient for consumers to purchase and own non prescription eyewear as a fashion accessory. At Pogo Eyewear we want to build a bulletproof brand that is synonomous with non-prescription eyewear. We will be the first to market in this category. Like Kleenex and Tissue the Pogo brand will be clearly and distinctly associated with the non prescription eyewear market segment.