Clients who have a Virtual Catalog are simply not a one‐time annual purchaser. We have an open platform, which enables the Client to upgrade and expand marketing & business tools as add‐ons that integrate with the platform (e.g. Online Payment Transactions, CRM, Contact Management, etc.). This ensures that Clients not only realize a one‐time value, but a continual value in goodboog’s platform. Additionally, we will also have many forms of unique target marketed and referral based advertising within the system. What this means for goodboog’s revenue model, is that we will continually be able to up‐sell our existing and new Clients with marketing and business tools that they actually need and that will actually give them results.

The competitive advantage of goodboog is that we have a much broader global reach in 25 languages than any of our limited identified competitors. Additionally and equally as important, goodboog has an open developer platform, which enables Firms and Professionals in goodboog to take advantage of the latest marketing & business tools made available in real time. This enables goodboog to rapidly evolve in creating critical mass by giving our Clients and Users the cutting edge in Internet business & marketing technology, while our ‘dinosaur’ competitors take much more time to evolve by creating everything bureaucratically in‐house for their ‘closedwall’ platforms. goodboog's market is not online limited to the language and demographic of North America (5.1% of the world's population using the Internet), but worldwide in over 160 countries in 25 languages. Furthermore, we do not intend to limit ourselves to the proprietary technology applications developed in North America alone, but seek to utilize application technologies developed abroad and implemented to the goodboog platform democratically.

IP is an integral part of goodboog’s business. Besides logos being trademarked and code and content under copyright, the international nature of goodboog requires goodboog to have a full IP plan. We have consulted with lawyers in Canada and abroad, and are working out details to protect all information and maintain control of content.

Milan Hucko – CEO Milan, goodboog’s Chief Executive Officer (CEO), is the founder and leading team member responsible for directing and overseeing all aspects of the company to ensure goodboog meets it’s goals and targets aligning with the vision of the platform. Milan was born in Bratislava, Slovakia, and has a strong international business background stemming from the inception of a manufacturing company he started in 1989, which quickly grew in 4 years to over 400 employees and exported worldwide. Milan has an Economics degree, and brings a wealth of leadership, project management, and international business experience in leading the team. Gwyn Thomas Pritchett ‐ CTO Gwyn, goodboog's Chief Technical Officer (CTO), is responsible for overseeing the development and ongoing technical operations of the company. Gwyn was born in Ipswich, United Kingdom and his background is in online business development, with a proven track record of managing technical teams in a variety of web businesses. Gwyn is currently completing the remainder of his Economics degree from Simon Fraser University, and is trained in project management, web usability, and the latest web programming languages. Michael‐James Pennie – CMO Michael‐James, goodboog’s Chief Marketing Officer (CMO), is responsible for overseeing all viral and social marketing development integration to the site, and all ongoing marketing aspects relating to the company and the platform. Michael‐James was born in Vancouver, British Columbia, Canada and his background lies in online business development, with a proven track record in working with both public and private corporations in developing and marketing their online presence, and managing the teams in order to do so. Michael‐James has an in‐depth knowledge of the latest internet marketing strategies and trends on the web, in which he applies to the advancing development of the goodboog platform on a day to day basis. Peter Diveky – COO Peter, goodboog’s Chief Operations Officer, is responsible for overseeing the ongoing internal technical operations and establishing the marketing development out of goodboog’s office in Prague, Czech Republic. Jan Halvon – CPO Jan, goodboog’s Chief Programming Officer, is responsible for managing the ongoing internal technical development aspects of the platform. Michal Valo – CLO Michal, goodboog’s Chief Legal Officer, is responsible for all legal tasks in the European market and complying with EU standards. Additional Team Members: goodboog contracts over a dozen full time developers with previous work experience with Siemens, Apple, Google, and a wide variety of many other well‐respected technology organizations. We pride ourselves in only employing the brightest and most talented people possible.