Vancouver, British Columbia, Canada
http://www.travelsafenow.com

Company Description: Unique Choice Petsafe Enterprises Inc. has developed a unique pet water dish the TravelSafe Container [US and Canadian patents pending]. The household pet[s] is an important component in North American life with 40.6 million households in the United States owning at least one dog [3.4 million households in Canada]. These dog-owning households spend a total [US figures] of $41billion on their dogs, an average of over $1,000 per household. Americans spend four times as much on dog food a year as they do on baby food. The family pet is an important emotional element in families and owners have clearly demonstrated the willingness to devote a significant portion of income for the care and comfort of their pets. The Problem: An adequate supply of clean water is as an important a basic factor as food for a dog’s wellbeing. Until the development of the TravelSafe Container most dogs were given their water in an open bowl subject to contamination by dust, insects, evaporation and spilling. As anyone who has traveled with a dog will attest, stopping periodically to find a source of water for the dog is an inconvenient part of any travel routine. The TravelSafe Solution: The TravelSafe Container will allow a dog access to fresh water without any concern about spilling, contamination or evaporation. There is no other product on the market that has the features that TravelSafe offers. The inventor has US and Canadian patents pending. A design and manufacturer have been selected. Sales Projections: The TravelSafe container is a unique product that addresses problems and concerns that many dog owners share. Year one sales represent a penetration of the dog-owning households of less than 0.5% which the company believes to be conservative. The retail price is $24.95. Profit Model: PetSafe uses a scalable profit model with the majority of expenses related directly to the volume of containers produced. The company shows positive cash flow from month 1 with a significant net profit per unit sold in year 1. Fixed operating expenses represent 27% of first year 1 total expenses and are expected to decline significantly as a factor in year 2 onward. Business Plan: A professionally prepared business plan is available on request

Distribution: The TravelSafe container will be distributed through the company’s website travelsafenow.com, by online pet-oriented sites, via the Shopping Channel [the company will make an application to participate once samples are available] and through major retail outlets.

Competition: The TravelSafe has no comparable competition.

US and Canadian Patents are pending

Company Founded: 2008 Number of Employees: 2 plus contract Management Group: inventor, marketing specialist, contracted Canadian manufacturer supported by a comprehensive consulting team. Bios available on request